Dead to You by Lisa McMann
As a hardcore fan of Lisa McMann's Wake Trilogy, I'm pretty biased towards her books, but this cover obviously pulls its own weight. I'm pretty sure half the marketing scheme here was to make girls jealous of those extremely long eyelashes. (It's working.)
I love the title font and the bits of snow (or is that ice?)—the only thing I don't really like is the font that the author's name is in. I think it's the same one on her other books, though, so it was probably so it would be more recognizable.